Well & Boot
Warm & Bold
- Brand Identity
- Copywriting
- Signage
We were approached by the talented interior designers Jack and Jess of Studio Rye in Cambridge. Conversations led to our appointment to develop a brand identity and visual and verbal system for a new food and beverage offer at London's Waterloo Station. The concept - Well & Boot offers more.
It is an upscale version of Pret to grab a coffee or a light lunch, and an elegant and calm alternative to the sensory overload of Brewdog, out performing on quality and aesthetic sensibilities. It is a place for business people, party people, independent people, old people and young people. It is for people who care about quality and service and people who are short of time. It turns out the two are not mutually exclusive.
