Boutique Law

Boutique Law is a London based firm who are experts in criminal, extradition and regulatory law. We were appointed to rebrand the firm from the ground up. The primary objective wasn't to generate business, they have no shortage of work, our role was to ensure that the way they communicated verbally and visually was a far better expression of who they are as a firm and would attract the best and brightest to join the team and the most challenging and highest profile appointments.

 

The identity created was deliberately understated and precise, mirroring the demeanor of the partners. Simple elegant typography was set sparingly in negative space providing a reassuring calm to balance the aerial landscapes abstracted to represent the maelstrom their clients find themselves in. The identity was very well received on launch by clients, partners and internal stakeholders alike. It was felt to be a much more appropriate reflection of the ideology of the firm.