973

For many years we discussed the idea of launching a magazine that explores the creative culture of Cambridge. Then we designed it, printed it and gave it to worthy recipients. 973 is a self initiated project. It is a magazine that did just that. It defined culture in the widest sense, covering art, design, music, architecture, food and drink, technology and everything that occupies the intersections between. It was not defined by a format, or even a strict design, which was to evolve over time and react to the content.

Despite it being very well received, reinforcing people's appetite for a thoughtful, design-led magazine that captures the creative culture of the city, the plan, which was for two issues to be created each year, and smaller pop-up publications happening on an ad hoc basis, was put on ice as client life took over.